Meet our CEO, Prash

We've been the client.
We know what a bad agency feels like.

Prash Brooks, CEO of PixelFolk

Before PixelFolk, I spent a decade on every side of this industry. I was one of the first hires at AdParlor, one of the original Facebook Marketing Partners. I ran paid media in-house at JackThreads, then worked inside the platforms themselves, at Facebook and at Shopify, and went back to the client side at KOHO.

Along the way I hired agencies. Some were fine. Some were terrible: a weekly call, a boilerplate report, and a media buyer who couldn't describe our product. Nobody cared, and you could see it in the numbers.

We started this agency in 2017 to be the one we wished we could have hired. We've never set a target for client count or monthly revenue. We grow when clients stay and refer us, and that only happens when the work is thoughtful and someone actually cares. That's the whole business model.

Prash Brooks, CEO
"PixelFolk has been an amazing partner for us, helping the company double in revenue YoY."
Jeff Lin · VP of Growth, Flamingo Estate
  1. AdParlorEarly Facebook Marketing Partner
  2. JackThreadsIn-house, client side
  3. FacebookInside the platform
  4. ShopifyInside the platform
  5. KOHOIn-house, client side
  6. PixelFolkEst. 2017
Why clients stay

Most agencies check in once a week and disappear. We do the opposite.

Founder
on every
accountStrategy by Prash

Prash sets the strategy for every client. You won't get handed from person to person.

Real-time
comms,
alwaysSlack, not silence

Changelogs, focus areas, call notes and a Friday recap. We overcommunicate on purpose.

Full-time
team in
CanadaTight team, no contractors

A small, senior team that all works here, full time. The people you meet are the people on your account.

Month
to month
contractsTerminate at any time with 30 days' notice

No annual contracts. You hold the power in the relationship, and we earn it every month.

Who's on your account

Meet your account team.

Every PixelFolk account is run the same way: our CEO sets the strategy, an account lead runs it day to day, and a coordinator keeps the execution moving. The people you meet at kickoff are the people on your account for as long as you're with us.

Prash BrooksCEO
  • Sets the strategy and the targets
  • Reviews every account, every week
  • On your weekly call
  • Signs off on budget moves and new channels
Senior account leadFull-time, in Canada
Marketing coordinatorExecution layer
Every week, same rhythm

How we work.

One weekly call, one Slack channel, and a rhythm you can set your watch by. This is what every client gets. This is what your channel looks like by week two.

#pixelfolk-yourbrand Slack · shared channel
J
Jordan (yourbrand)

Hey team, how are things looking today?

P
Prash
P
Prash

Thanks for the note! Looking good so far after the changes we made yesterday.

Seeing a few of the new creatives we uploaded yesterday start to pick up momentum. CAC is down ~10% DoD and we're pacing to have our best day of the week.

MonFocus areas
Focus area updateThe three things we're working on this week, and why.
TueWeekly review
30 to 45 minute performance callWe'll discuss performance, strategy, and our big bets for the week. Action items posted to Slack right after.
WedIn the accounts
ChangelogQuick tweaks from the call: budget moves, bid changes, creative swaps. Posted as we do them.
ThuLaunch day
New tests go liveNew creative, audiences and landing pages launch, with a note on what each one is testing and when we'll call it.
FriRecap
Weekly recapWhere the week landed, what's set for the weekend, what's next.
What's in scope

What you can hand over.

Full service means the whole paid media function, not just the buttons in Ads Manager. Here's what comes off your plate.

Not included: SEO, organic social, and email marketing.

Where we play

Verticals we love working on.

We're deliberately cross-vertical. What we learn scaling a D2C brand shows up in how we run a SaaS funnel, and vice versa. Each one is run against the KPIs that matter to that business.

D2C eCommerce

KPIs: ROAS, new-to-brand revenue

B2B SaaS

KPIs: pipeline, demos, cost per SQL

B2C SaaS

KPIs: trials, subscriptions, CAC payback

Lead generation

KPIs: qualified leads, cost per booked call
In their words

Hear from our clients.

"PixelFolk transformed our paid media into our top growth-driving channel. Prash and his team are so much more than an agency: he dove into the data with us to understand the core of our business model, and has become a trusted partner in planning our marketing approach."

Alex NazarevichVP of Growth, UnbounceB2B SaaS

"PixelFolk has been an amazing partner for us, helping the company double in revenue YoY. Prash's team is like an extension of our marketing team, always able to roll up their sleeves and provide performance-focused insight."

Jeff LinVP of Growth, Flamingo EstateD2C eCommerce

"Working with PixelFolk over the past three years has been an outstanding partnership. They seamlessly integrated as an extension of our team, handling every detail with precision…"

Anastasia KaplounDirector of Growth Marketing, UnbounceB2B SaaS

"Prash played a key role in the success of our LinkedIn ad program. His creative direction and ad strategy helped us stand out in a crowded market. Thoughtful, fast, and easy to work with. We'd gladly partner with him again."

Andy GonzalesGrowth Marketing Manager, UptempoB2B SaaS

"We have worked with several paid media management agencies over the years and PixelFolk really stands out as a rare find in an industry that seems filled with a lot of mediocre agencies. Prash and his team are incredibly hands on and responsive…"

Malcolm FrontierCEO, Pakt BagsD2C eCommerce

"PixelFolk has been a genuine pleasure to work with. They're proactive about flagging opportunities before we even ask, responsive to tight turnarounds, and consistently easy to collaborate with. It's rare to find a partner who combines that level of initiative with reliability."

Alyssa HansonCMO, WillfulB2C SaaS
The fine print, up front

You hold the power in our relationship.

We don't lock clients in. We'd rather earn the renewal every month than hide behind a contract. It keeps us sharp, and it means every client we have is one who chooses to stay.

Not ready for a full-service partner yet?

Start smaller with Optimize My Ads.

Our leaner sister brand. Book The Live Audit, a one-hour live session inside your ad account with Prash, for $1,000 USD. Or bring in The Co-Pilot: our team runs one channel on Prash's playbook for $3,500 USD/month. When you outgrow it, you already know us.

Visit optimizemyads.com →
Free growth consult

Let's look at your accounts together.

A 30-minute call with Prash. We'll ask about your channels, your numbers and what's not working, and tell you plainly whether we're the right partner. If we're not, we'll say so and point you somewhere better.